At SPJ, we believe the stone you choose isn’t just about sparkle, it’s about what speaks to you.

We’ve seen it time and again in the studio: someone walks in thinking they want a diamond, and walks out in love with a green sapphire. Or comes in unsure, only to find themselves drawn to a stone that feels like it’s theirs. Something clicks. It’s not always logical, but it’s always right.

Start With the Feeling, Not the Rules

Rather than thinking what should I pick?, start by asking:

What do I want this ring to feel like every time I look at it?

Strong? Soft? Subtle? Unmissable?

Your stone sets the tone. Diamonds might whisper timeless elegance. Emeralds feel rich with story, while sapphires bring depth, in colour and meaning. Spinels, tourmalines, and salt & pepper diamonds often hold that quiet individuality that speaks to the wearer more than anyone else.

There’s no wrong answer, only what feels right in your hands.

What’s Your Daily Life Like?

This isn’t about being practical, it’s about being true.

Do you use your hands a lot? Do you want something low-set and durable? Or is this your moment to go bold and unapologetic?

We’ll guide you through those questions in the studio, or even by email. The goal is never to fit you into a box, but to help you uncover what matters to you.

Sometimes that means lab-grown. Sometimes it’s an antique cut passed down in the family. Sometimes, it’s just the stone that made your heart stop for a second.

Real SPJ Stories

One client came in wanting a salt & pepper diamond, she loved the idea of something raw and unique. But when she saw a teal sapphire under the studio light, she went completely quiet. “This feels like water,” she said. “Like calm.” And that was it. Her stone had found her.

Another came in with a note from her grandmother: “Find something blue, something that surprises you.” She left with an ocean spinel and happiness: “She would’ve loved this.”

Those are the moments we design for. Not trends. Not checklists. Stories.

Ready to Begin Yours?

Choosing a gemstone is the first step in creating something truly yours. Whether you want to start with the stone or the setting, we’ll be here to guide you.

Browse our collection for inspiration, or book an appointment to explore your options with us, online or in person at our London studio.